Digital is not tomorrow – Digital is now. Patients are digitally aware and evolved. In daily life, patients do financial transactions, online travel bookings, audio and video calls, online classes and certain level of digital presence and maturity is that they expect from all businesses that they deal with.
They sense and judge how evolved and advanced a business its’s digital presence and adoption of digital technologies in all customer facing operations. Also, with ever increasing competition, customers have choice. The question that your company should ask is why a customer should choose it for business over its competitors. The answer to this question has many aspects, few being – Brand visibility and presence to stand out tall among the competitors in the mind of potential customers and providing the right set of information and tools to guide customer’s decision-making process
Rich experience of managing 100+ hospital assignments, 20+ hospitals launched, both the founders have rich healthcare leadership experience
Delivered 10,000+ healthcare campaigns across specialities including vernacular languages. We believe in researched-based innovation
Awarded “Deloitte Tech Fastest 50, India”, “Awarded Deloitte Fastest 500 Asia-Pac”, CIO & Goole Choice “Top 20 Digital Marketing Companies In India”
Making sure when they search through google, Bing and Yahoo they can find you to do business with you. Putting forward hospital-quality information that the customer probably wants to hear is extremely crucial for the Hospitals. Ensuring positive social sentiments, Online-Organization-Reputation (ORM) is critical to drive word-of-mouth in the digital space. A rumor or a heavy medical expense can set the grapevine racing in the wrong direction. With an alarming number of potential customers searching for health information online, the competition is tougher than you think. Gone are the days when hospitals relied on traditional and slow methods like word of mouth referrals for customer engagement and image positioning.
Many hospitals today are growing their topline by connecting digitally with targeted customers. Your competitors may be doing the same in your catchment area. Effective digital marketing is also helping them address the issue of exponentially increasing marketing costs to retain their brand presence and enhance their Hospital’s brand value. Digital marketing has fast emerged and has taken driver seat today to drive communication, brand positioning and to drive business. HashTAGit has partnered with leading healthcare providers, medical device and life sciences companies to drive their business and communication digitally.
How to digitally guide your target customer to choose your Services?A quick checklist
- Do you have a professional-looking website that can be easily found on the internet?
- Does your website provide easy access to all the information that the customer may want to know in a way they find intuitive and logical?
- What are people writing about you on review sites?
- Do you have testimonials from your happy customers?
- How do you ensure that your happy customers are highly loyal, and they act like your brand ambassadors by spreading a good word about you?
- How different is the perception about your services / practices as compared to your competitors’ services/practices?
- How are you differentiating the overall user-experience from competitors in your vicinity?
- Are you enhancing your reputation as an expert by building credibility, liking, and authority?
- How do you share informative articles that are useful to your patients and help them improve their health?